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Consulting Market Intelligence Market Research

Strategic Market Intelligence:
New Site Selection
for a Lighting Manufacturer

The case study demonstrates PRODENSA’s ability to deliver in-depth market analysis and tailored strategic recommendations, to support clients in making a crucial decision for their international expansion, namely for the new site selection for industrial manufacturing.

Table of contents

Overview

The CLIENT, a US corporate player in the Lighting Manufacturing industry, sought to identify six potential sites to choose the most suitable one for their cross‑border expansion to Mexico. To support this goal, PRODENSA provided a comprehensive Market Intelligence service focused on a new site selection. Over a three‑month period, PRODENSA conducted an in‑depth market analysis, both through desktop research and onsite investigations, to deliver actionable insights and recommendations for the CLIENT’s market entry strategy.

Project Stages

Briefing & In‑Depth Needs Analysis

The project began with a thorough briefing where PRODENSA engaged with the CLIENT to understand their specific needs, preferences, and budgetary constraints. This stage involved identifying key criteria for site selection and establishing the scope of the market research.

Desktop Research & Onsite Investigation

PRODENSA conducted extensive desktop research to gather preliminary data on potential locations. This was followed by onsite investigations to validate the findings, assess local conditions, and gather additional insights that were not available through desktop research alone.

Post‑Research Market Analysis & Strategy Development

After completing the research, PRODENSA performed a detailed analysis of the data collected, identifying the most suitable locations for the CLIENT’s expansion. A market entry strategy framework was then developed, tailored to align with the CLIENT’s operational preferences and Budget capabilities.

Final Research Report Delivery

The project resulted in the delivery of a comprehensive final report to the CLIENT. This report included the market analysis, recommended site locations, and a strategic framework for entering the selected market. The report provided the CLIENT with a clear roadmap for their expansión plans.

Challenges & Solutions

The project was conducted under a tight timeline, requiring PRODENSA to work efficiently while maintaining the quality of the research. Additionally, unexpected factors from the CLIENT’s side emerged during the research process, necessitating adjustments to the original plan. PRODENSA addressed these challenges by maintaining close communication with the CLIENT, ensuring flexibility in our approach, and leveraging our extensive experience in market intelligence to adapt quickly to the evolving project requirements.

Project Outcome

The research conducted by PRODENSA enabled the CLIENT’s board to make an informed decision regarding their international expansion. Based on the insights and recommendations provided, the CLIENT selected a target location for their new operations, with plans to commence in 2024.