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Labor Market Research for New Site Selection to Swedish EV Manufacturer

The case study demonstrates the ability to deliver targeted labor market research that supports strategic decision-making in the automotive manufacturing industry. By focusing on the specific needs of the EV sector and providing a detailed comparative analysis, PRODENSA enabled the client to choose the optimal location for their new facility.

Table of contents

Overview

A Swedish automotive manufacturer, planning to establish a new electric vehicle (EV) manufacturing facility in North America, needed a comprehensive analysis of compensation packages and talent attraction strategies for two potential locations. The CLIENT required detailed information on demographics, labor force, education, HR indicators, and best practices to determine which location would best align with their corporate objectives. PRODENSA was engaged to conduct this labor market research over a two‑month period, providing critical insights to guide the CLIENT’s decision‑making process.

Project Stages

CLIENT Needs Analysis

PRODENSA began by thoroughly analyzing the CLIENT’s specific needs and objectives for the new EV manufacturing facility. This stage involved identifying the key factors that would influence the location decision, including workforce availability, education levels, HR practices, and compensation packages relevant to the EV industry.

Desktop Research & Survey Design

Extensive desktop research was conducted to gather preliminary data on the two potential locations. PRODENSA designed a tailored survey to capture additional insights from companies operating within the automotive and EV manufacturing sectors. This survey aimed to benchmark practices and gather detailed information on compensation, talent attraction, and HR indicators.

Competitor Identification & Benchmarking

PRODENSA identified and benchmarked 215 companies across various sectors in the two cities under consideration. This involved analyzing their practices, compensation packages, and HR strategies to provide a comparative view of the strengths and challenges of each location, particularly in relation to the emerging EV industry.

Data Gathering & Processing

The gathered data was processed and analyzed to compare the two cities across key metrics such as labor force demographics, education levels, HR practices, and compensation trends. Special attention was given to understanding the specific requirements of EV manufacturing and how these compared to broader automotive industry practices.

Report Elaboration & Presentation

The final stage involved compiling the findings into a comprehensive report, which included detailed recommendations on the most suitable location for the CLIENT’s new EV manufacturing facility. PRODENSA presented the report to the CLIENT’s headquarters, providing actionable insights to support the decision‑making process.

Challenges & Solutions

  • Understanding EV Manufacturing Practices: One of the main challenges was comparing EV manufacturing practices to those of the broader automotive industry, given the unique requirements of EV production.
  • Solution: PRODENSA leveraged its relationships with other CLIENTS in the EV manufacturing ecosystem to gather relevant data and insights, ensuring that the analysis was both comprehensive and industry‑specific.

Project Outcome

PRODENSA’s analysis provided the CLIENT with a clear comparison of the two potential locations, highlighting key characteristics of each and how they aligned with the requirements of the EV manufacturing sector. The report included recommendations that addressed potential challenges and offered strategies to ensure the success of the new operation. As a result, the CLIENT was able to make a data‑driven decision, selecting the location that best suited their business needs.