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Revitalizing Employer Brand & HR Practices:
Labour Market Research, HR Audit
& Labor Environment Assessment

The case study demonstrates PRODENSA’s ability to provide comprehensive labor market research, HR audit, and employer brand assessment services tailored to the unique needs of the clients. By delivering accurate data, culturally sensitive insights, and actionable recommendations, PRODENSA helped the client stabilize their workforce, enhance HR practices, and improve their employer brand in a challenging environment.

Table of contents

Overview

The CLIENT, a US‑based global life sciences and clinical research company, faced significant challenges at their production facilities in Mexico, including high employee turnover, a recent strike, and reputation issues. Employees perceived that the local HR staff were not effectively managing their responsibilities, leading to dissatisfaction and instability. To address these issues, the CLIENT engaged PRODENSA to conduct an external HR audit, assess the labor environment, and evaluate their employer brand in the local market. The goal was to gain a comprehensive understanding of the situation and to develop strategies to improve HR practices, enhance the employer brand, and stabilize the workforce.

Project Stages

Project Initiation

PRODENSA began by defining the project scope, objectives, and success criteria. A detailed project plan was developed, including timelines, resource allocation, and communication channels. Key stakeholders were identified, and necessary approvals were obtained to ensure smooth project execution.

Labor Market Study

PRODENSA conducted a thorough labor market study across three cities in Mexico where the CLIENT operated. This involved collecting and analyzing data on salary and benefits packages offered by the CLIENT, comparing them to market benchmarks, and identifying gaps in compensation and benefits. A comprehensive report on market competitiveness was presented to the CLIENT, highlighting areas for improvement.

External HR Audit and Labor Environment Assessment

PRODENSA audited the HR departments at each of the CLIENT’s facilities, assessing their performance, processes, and alignment with best practices. An employee survey was conducted to gather insights on job satisfaction, work environment, and perceptions of the employer. The audit also included a social listening exercise to monitor online conversations about the CLIENT’s employer brand, providing actionable insights and trend analysis.

Employer Brand Assessment

The social listening tools and platforms were utilized to analyze sentiment and trends related to the CLIENT’s employer brand. This assessment provided a 360‑degree view of the CLIENT’s reputation in the local labor market, identifying areas of concern and opportunities for improvement.

Challenges & Solutions

  • Data Accuracy & Reliability: Ensuring the accuracy and reliability of the data collected was critical for making informed recommendations.
  • Solution: PRODENSA employed robust data collection methods, cross‑verified information from multiple sources, and used data analytics tools to validate trends and identify anomalies.
  • Cultural & Language Differences: The cultural gap between the American management and Mexican employees posed challenges in understanding and addressing workplace issues.
  • Solution: PRODENSA leveraged its local expertise to bridge the cultural divide, helping the American management understand the nuances of the Mexican labor market and employee expectations.
  • Employee Survey Participation: Encouraging high participation rates in the employee survey was essential for obtaining accurate insights.
  • Solution: PRODENSA designed a user‑friendly survey, ensured anonymity, and communicated the importance of honest feedback to build trust among employees.

Project Outcome

The project led to significant improvements in the CLIENT’s HR practices and employer brand perception in the target locations. Key outcomes included:

  • Labor Market Competitiveness: The labor market study provided the CLIENT with a clear understanding of the local compensation landscape, enabling them to adjust salaries and benefits to remain competitive.
  • HR Process Improvements: The external HR audit identified critical areas for improvement, leading to the implementation of best practices that enhanced HR effectiveness and employee satisfaction.
  • Employer Brand Enhancement: The social listening exercise revealed key insights into the CLIENT’s reputation, allowing them to address negative perceptions and strengthen their employer brand.
  • Employee Retention: As a result of the recommendations and strategies implemented, the CLIENT was able to reduce employee turnover and improve talent retention across their three production facilities.