International Expansion:
New Site Selection

At PRODENSA, our mission is to guide companies looking to expand into new markets. By thoroughly analyzing key factors such as market proximity, availability of labor, infrastructure, regulatory landscapes, and operational costs, we help you optimize efficiency and minimize risks.

Depending on your specific goals and current market awareness, this is what we do:

• We identify potential regions or sites that satisfy your business goals by assessing and rank them based on the market size, growth potential, and regulatory conditions.
• We estimate the target market’s share and explore the demand for your products with the view of consumer behaviors and market trends.
• We analyze your competition to identify key players and their strategies and understand their strengths and weaknesses.
• We examine local regulations, and compliance requirements specific to your industry.
• We help you adapt your marketing and product strategies to fit local preferences and cultural peculiarities.
• We evaluate local distribution channels and logistics infrastructure and identify potential partners.
• We gather feedback from potential customers and local stakeholders to refine your approach through market research.
• We dig deep into economic indicators and trends that could impact your entry and ongoing presence in the market, identifying potential political, economic, and operational risks.
• And last, but not least, we assess local talent availability, compensation expectations, and hiring options that meet budget and compliance needs.

Our rigorous methodology involves the methods of quantitative as well as qualitative analysis, to make sure your decisions align with your business objectives.

Let’s discuss your needs today!