Empowering Growth
in the Real Estate Industry
The business case focuses on extensive market intelligence support to enhance the company’s development strategy where highlighting industry trends, economic drivers, and competitor insights became a crucial tool for strategic planning.
Overview
In the dynamic realm of North American real estate, a corporate CLIENT sought PRODENSA’s expertise in market intelligence. The focus was on comprehensive analysis of the competitive landscape, identifying key players, and scrutinizing C‑level structures. This three‑month project aimed to deliver in‑depth industry analysis, unearth trends, and discern economic drivers to formulate a robust CLIENT growth strategy.
- Strengths Corporate CLIENT’s substantial presence in the real estate sector.
- Weaknesses Challenge posed by the predominantly private nature of competitors.
- Opportunities Identifying growth trends and economic drivers in the real estate market, crafting a growth strategy aligned with emerging market dynamics.
- Threats Difficulty in accessing comprehensive information on private competitors.
Project Stages
Briefing
Understanding the CLIENT’s growth objectives and challenges.
Research
Conducting desktop research and on‑site interviews to unearth competitor structures and growth conditions.
Delivery
Crafting a detailed market intelligence report and presenting a post‑research market analysis and preparing a strategy frame recommendation.
Challenges & Solutions
- Private Competitors: Utilizing innovative research methodologies, combining public data with discreet industry networking to gather valuable insights, approaching the right information sources for in‑depth interviews.
Project Outcome
The culmination of the three‑month journey resulted in a wealth of data that the CLIENT classified as extremely valuable. This data became the cornerstone for supporting the CLIENT’s growth strategy definition and identifying competitor structures within the fiercely competitive real estate market of North America.
