Elevating Commercial Strategy
in the Print & Digital Services Industry
Read the case study that illustrates PRODENSA’s ability to deliver in-depth market competition analysis overcoming challenges associated with accessing private company information. The client’s satisfaction and a special gratitude from the company management underscore our commitment to providing strategic advantages through market intelligence services.
Overview
In a rapidly evolving landscape of printed products and digital services in North America, a corporate CLIENT sought PRODENSA‘s expertise for a comprehensive market intelligence initiative. The company’s goal was to analyze and develop a future commercial strategy by examining the competitive landscape and enhancing their own commercial structure.
- Strengths Corporate CLIENT’s established market presence.
- Weaknesses Time constraints for in‑depth competitor analysis.
- Opportunities Identifying gaps in the competitive landscape to enhancing the CLIENT’s commercial structure for improved market competitiveness.
- Threats Difficulty in obtaining information from private competitors.
Project Stages
Briefing
Understanding the CLIENT’s goals and challenges.
Research
Conducting desktop research and on‑site interviews with at least 10 competitors.
Analysis
Presenting post‑research market analysis and recommendations for a global commercial strategy frame.
Challenges & Solutions
- Limited Timeline: Managed through efficient resource allocation and streamlined research processes.
- Private Competitors: Overcame by leveraging industry connections, ensuring discreet and professional information gathering.
Project Outcome
The CLIENT received valuable data supporting the definition of their new commercial strategy. PRODENSA‘s tailored recommendations contributed to a strategic advantage. The delivered insights became a cornerstone for shaping a new and robust commercial strategy within the region. The data provided not only met but exceeded the CLIENT’s expectations, offering a granular understanding of the competitive landscape and market dynamics.
