Market Intelligence: Competition Analysis
PRODENSA’s Competitive Analysis service provides companies with essential market information and reveals competitor strategies that can make the difference for staying ahead in the competitive environment. We go further to define your competitive environment through detailed competitor product assessments, market positioning, and strategic activity reviews.
Key Components of Our Competitive Analysis:
We work to identify and bring on board both direct and indirect competitors to have a complete mapping of your competitive space.
We analyze how your rivals position themselves in the market, examining their unique selling propositions (USPs), pricing, target demographics, and branding efforts.
We compare the feature, quality, pricing, and overall value of the offer of your competitors against your own.
We prepare an in‑depth SWOT analysis of your competitors by identifying their strengths, weaknesses, opportunities, and threats.
We analyze the market share and growth trends of every competitor to understand their place and clout in the market.
We analyze customer perceptions and feedback highlights strengths and areas for improvement.
We examine the channels of competitors in reaching their target audience, like online, retail, and partnership strategies.
Our review covers the strategies they use in reaching out to their customers, be it through digital campaigns, traditional advertising, or sponsorships.
We look at financial health, revenue growth, profitability, and investments to assess the stability and growth potential of competitors.
PRODENSA provides a one‑stop comprehensive approach that addresses not just how the competitive environment stands but also how you can take the right decision, proceed with the best strategies, and take a leadership position in the market. We are here to help you navigate these complexities and capture opportunities.