Home Page Case Studies Consulting HR & Talent Acquisition International Expansion Outsourcing Seamless HR Operations Launch & Talent Acquisition for Automotive Manufacturing
Flexible HR HR International Expansion Recruitment Specialist Outsourcing

Seamless HR Operations Launch
& Talent Acquisition
for Automotive Manufacturing

The case study highlights PRODENSA’s expertise in delivering comprehensive HR operations support for large-scale projects in the automotive industry. By providing a fast and flexible start-up, along with strategic talent attraction, assessment, and retention solutions, PRODENSA enabled the client to successfully launch and sustain their new production facilities in North America.

Table of contents

Overview

A leading Japanese automotive manufacturer sought to establish new production facilities in North America. To ensure a smooth start‑up and ongoing operations, the CLIENT required comprehensive support in setting up HR operations, implementing Recruitment Process Outsourcing (RPO), and enhancing their employer brand. PRODENSA was engaged to provide end‑to‑end HR services, from setting up the HR department to attracting and retaining top talent.

Project Stages

CLIENT Needs Identification

PRODENSA began by conducting a thorough assessment of the CLIENT’s specific requirements, focusing on the challenges of setting up HR operations in a new location. This stage involved identifying key roles, defining recruitment goals, and understanding the competitive landscape for talent in North America.

Talent Attraction & Assessment

With a clear understanding of the CLIENT’s needs, PRODENSA launched a comprehensive talent attraction strategy. This included mass recruitment efforts to fill multiple positions, as well as the development of an assessment process to ensure that only the most qualified candidates were selected. PRODENSA also worked on raising awareness of the CLIENT’s brand to attract top talent in a competitive job market.

Launch of Retention Policies & Salary Benchmarking Consulting

To enhance employee retention, PRODENSA introduced new retention policies tailored to the local market. This included the implementation of recruitment incentives such as gift cards and vouchers, along with the use of promotional items in advertising campaigns. Additionally, PRODENSA provided salary benchmarking consulting to ensure the CLIENT’s compensation packages were competitive, helping to attract and retain high‑caliber professionals.

Challenges & Solutions

  • Raising Awareness & Attracting Top Talent: The CLIENT faced the challenge of building brand awareness in a new market and attracting the best talent for their new facilities.
  • Solution: PRODENSA developed and executed targeted employer branding campaigns across multiple networks, utilizing promotional items and tailored messaging to highlight the CLIENT’s strengths and opportunities. These efforts were complemented by recruitment incentives that made the job offers more attractive.

Project Outcome

PRODENSA successfully set up the HR department from scratch, enabling the CLIENT to rapidly hire the necessary staff for their new production facilities. The mass recruitment efforts were highly effective, supported by tailored recruitment incentives and promotional campaigns that enhanced the CLIENT’s visibility in the job market. The implementation of new retention policies and competitive salary packages contributed to a high level of employee satisfaction and retention, ensuring smooth and ongoing operations. The cooperation with the CLIENT has been successfully continuing for six years.