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Consulting International Expansion Market Intelligence Marketing Specialist Outsourcing

Efficient Digital Marketing
Campaign for MedTech SME

This case study highlights the advantages of PRODENSA’s team outsourcing services, particularly in handling complex digital marketing projects under tight constraints. The ability to deploy specialized experts as needed, combined with deep market knowledge, allowed for a highly efficient and effective campaign execution.

Table of contents

Overview

A MedTech SME based in Poland, Eastern Europe partnered with PRODENSA to execute a digital marketing campaign as part of its digitalization strategy. The project, located in Western Europe, aimed to explore a new market and assess the demand for the CLIENT’s services, especially in light of the pandemic’s impact on medical service accessibility. The initiative focused on creating localized digital marketing campaigns and BTL materials to gather market feedback over a 10‑week period.

Project Stages

BTL Production

Creation of Below‑The‑Line (BTL) materials tailored to the local market, including brochures and digital content. Collaboration with local designers and translators to ensure cultural relevance.

Strategy Development & Accounts Setup

Formulation of a comprehensive digital marketing strategy, focusing on social media, SEM, and content marketing. Setup and configuration of necessary digital accounts and tools for campaign execution.

Execution

Management of social media accounts and SEM campaigns by channel experts. Continuous monitoring and optimization of campaigns based on performance metrics.

Challenges & Solutions

  • Budget Constraints: Limited funds required efficient allocation to maximize impact. Implementation of a flexible outsourcing model allowed allocating experts as needed, which reduced costs.
  • Time Management: The 10‑week timeframe necessitated a streamlined approach to project phases.

Project Outcome

The project successfully achieved its objectives within the specified timeframe and budget. The localized digital campaigns attracted significant interactions and a growing follower base, indicating strong interest in the CLIENT’s services. The flexible outsourcing model not only provided specialized expertise but also enabled cost savings by avoiding the need for full‑time hires. The market feedback gathered provided valuable insights for the CLIENT’s future strategies in the new market. 

PRODENSA’s approach demonstrated significant benefits in terms of cost savings, expert‑driven strategies, and adaptability, making it a valuable partner for businesses seeking to expand into new markets.